Raise A Glass And Money For The People Of Ukraine This Thursday 14th April
The nation is being invited to raise a glass and money for the people of Ukraine on Thursday, 14th April at 6pm after 30,000 pints worth of Kyiv-based Varvar Brew’s craftbeer was rescued from the country and brought to the UK for fundraising purposes.
The initiative has been set up by Hertfordshire based importer and distributor Euroboozer with the first load of beer successfully arriving at their HQ on Friday 8th April, after a difficult and much-delayed journey out of Kyiv, not to mention from Dover.
The much-prized stock, which sold out in days of the initiative being launched, is now eagerly being delivered to the hundreds of pubs, bars, restaurants and retailers who pre-ordered the beer in a massive show of support for the people of Ukraine.
Drinkers and retailers are being asked to share their pictures on social media at 6pm using the hashtags #DrinkersForUkraine and #Cheers4Ukraine
Martyn Railton, MD of Euroboozer, said:
"It’s been far from straight-forward but we’re delighted to announce that the Varvar beer rescue has been a complete success and the lorry arrived at our HQ today. We have a big job to now get the beer delivered to the incredible bars, pubs, restaurants and retailers who have bought into the initiative but we’re confident, especially with some incredible offers of help from the likes of Salcombe Brewery and Tiny Rebel, that fridges, shelves and even some draught lines will be stocked across the UK with amazing Ukraine beer by Thursday 14th April. We now just need the country to show their support in probably the best way, by heading into the venues, drinking beer and raising a glass at 6pm.”
The story so far….
Kicked off on the 25th March, the initial plan was to rescue roughly 45,000 pints of beer from Varvar Brew, which has had to close down since the invasion.The brewery was desperate to sell its stock to raise much-needed funds for food, medicine, to pay taxes and wages, and to support the country as a whole.
Thanks to the incredible backing from the On and Off-trade in the UK, the stock was pre-ordered and sold out within days of the launch.
Euroboozer then, with much difficulty, organised for the first lorry to set off from Kyiv on the 31st March. The lorry passed the Ukraine border on the 4th April and safely arrived at Euroboozer HQ on Friday 8th April.