Following the triumphant success ofStiegl Goldbräu, Stiegl Hell has been introduced to the UK market.
Exclusively distributed by Euroboozer,Stiegl Hell was initially launched in Austria in 2020. Since then it’s been metwith huge success and has added incremental volume to Stiegl’s market share, quicklybecoming a key feature of the brewery’s core portfolio.
Until now, a very limited amountof Stiegl Hell cans have been available in the UK as part of special promotions
and Euroboozer Pre-Sales, but now the beer is permanently available both on
draught and in 500ml bottles.
With Stiegl Goldbräu already afirm favourite in some of the UK’s best restaurants, hotels, bars, pubs, and hospitality venues - selling in excess of a million pints a year in the UK on-trade for the past few years - Stiegl Hell was initially available on draught from Frontier pubs sites around London, as well as Bonehead in
Birmingham and Junkyard in Nottingham.
The beer is also available forretail, with stockists such as Beers of Europe carrying 500ml bottles,available both instore and online.
For the launch, Euroboozer aretargeting UK craft-focussed on-trade, plus speciality and multipleretailers.
Epitomising the helles lagerstyle, Stiegl Hell is a must-try for all beer lovers, specifically fans of outstanding lagers. With a crystal-clear pale complexion, the bottom-fermented beer is produced with regionally sourced malts and 100% aroma hops.
With an approachable 4.5% ABV,Stiegl Hell has a slender body with soft bready savours, grassy hop notes, some
faint sweetness and a mild bitter finish, balanced with subtle acidity and
smooth carbonation. In all it's a crisp, fresh, devilishly drinkable helles
lager – absolutely perfect for Summer.
Stiegl Hell is perfect on itsown, but also pairs well with food – particularly shellfish, grilled white
meats and spicy foods.
On the UK launch of StieglHell, Martyn Railton, MD of Euroboozer, said:
“We’ve been toying with theidea of bringing Stiegl Hell over for a while now, and with so many people
falling in love with helles lager, now feels like the perfect time to introduce
it to the UK market. I’m sure it will be very popular throughout the summer and
beyond, and am very excited for it to finally be available in the UK, both on
draught and in 500ml bottles.”
Stiegl Export Manager ThomasNecker adds: “We are very excited for the UK launch of Stiegl Hell and can’t
wait to see it being served in bars around the country. It’s elegant, approachable
and refreshing: everything a lager should be.”